Matt's STORY

Matt Hite is a life-long waterman from a family of lifeguards, surfers, and teachers. Having a father and Mother who were both long time ocean lifeguards, Matt picked up the sport of surfing at a very early age. In 2004, Matt began his career as a surf instructor in southern California. HE STARTED PADDLING STAND UP PADDLE BOARDS IN 2008 AND QUICKLY BECAME AN INSTRUCTOR AS THE COMMERCIALIZED SPORT MADE ITS ENTRANCE INTO FLORIDA. With a strong desire to be on the water whenever possible, Matt was immediately hooked as SUP filled the gap when there were no waves to surf. As soon as certifications were established, he took his love of the sport of SUP to the next level and became an ACA SUP instructor. He is ACA, WPA, and PaddleFit certified and his expertise, skills and dedication to the sport has established him as one of the most respected instructors and instructor trainers in the industry.

In 2007, he joined one of Florida's largest outdoor retailers and also started the journey to become an Instructor Trainer for the American Canoe Association (ACA). In 2012, he was asked to help develop the current ACA Surf SUP certification curriculum. He travels throughout the United States and Caribbean hosting clinics and development workshops for instructors and SUP enthusiast.

In addition to other sponsorships, Matt represents BIC Surf and SUP as an ambassador and he is honored to represent BIC Sport, a sustainable and eco-friendly manufacturer that has been recognized on its environmental efforts. Matt has been featured in Facing Waves, SUP the Mag, Outside Television, Business Transworld, the ACA’s Paddle publication, Folio Weekly, and other publications. He is committed to sharing the excitement, safety, and knowledge of the ocean and riding its waves.

Professional Skills


ATHLETE: Surfing and Stand Up Paddle Specialist

EDUCATOR: Stand Up Paddle Instructor Trainer, Curriculum Development

CREATIVE: Print & Web Graphic Design, Website Implementation & Management

BRANDING & MARKETING: Brand Mgmt., Marketing Strategy & Execution, Event Development

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